7 Questions to Ask Before Choosing a Real Estate Agent in Kenya

Finding the right real estate agent in Kenya can make or break your property journey — whether you’re buying, selling, or renting. With the growing number of agents in the market, it's important to separate the pros from the pretenders.

Before you sign any deal or give anyone access to your property or budget, ask these 7 critical questions to protect your time, money, and peace of mind.

✅ 1. Are You Registered and Licensed?
Start here — every professional agent in Kenya should be registered with the Estate Agents Registration Board (EARB).

Why it matters:
Licensed agents are legally recognized, held to professional standards, and more likely to follow ethical practices.

💡 Tip: Ask to see their EARB license or registration number and verify it online or at the Ministry of Lands.

✅ 2. How Long Have You Been in the Real Estate Business?
Experience brings knowledge — especially about local market trends, pricing, and negotiation tactics.

Follow-up question: Have you handled properties similar to mine?

🏘️ A veteran agent with a proven track record in your type of property (residential, commercial, land, etc.) is more likely to close the deal efficiently.

✅ 3. What Areas Do You Specialize In?
Some agents focus on specific regions or property types — and that’s a good thing.

Why it matters:
A Westlands expert may not know the intricacies of Kitengela or Ruiru. Localized knowledge = better guidance, faster deals.

✅ 4. Can I See Reviews or Speak to Past Clients?
Don't rely on Instagram posts or website claims alone. Ask for:

Testimonials

Case studies

Contact info for previous clients (if possible)

👂 Word of mouth is still powerful in Kenya — a good agent will have nothing to hide.

✅ 5. How Do You Market Properties?
If you’re selling or renting, marketing is key. Ask:

Do you use online platforms? (like Real Estate Kenya, Facebook, Instagram?)

Do you offer professional photography, video tours, or staging advice?

Red flag: If their strategy is just “I’ll share it in a WhatsApp group.”

✅ 6. What Are Your Fees or Commission Rates?
Always discuss money upfront. Typical agent commissions in Kenya are:

3–5% of the sale price for buyers/sellers

1 month’s rent for rentals

💸 Ensure there's a clear written agreement — and no hidden costs.

✅ 7. How Will You Keep Me Updated?
Communication makes all the difference. Ask:

Will you give weekly updates?

Do you use WhatsApp, email, or calls?

What happens if there’s no progress for a few weeks?

You want someone proactive, not someone who disappears after getting the listing.

🚨 Bonus Tip: Trust Your Gut
Sometimes, it’s about vibes. If the agent seems too pushy, vague, or shady — walk away. There are many legit agents in Kenya who are ready to work ethically.

🤝 Final Thoughts
Choosing the right real estate agent in Kenya isn’t just about credentials — it’s about trust, experience, and professionalism. Asking these 7 questions will help you avoid costly mistakes and connect with agents who truly have your best interests at heart.